Supermarket Sarah Presents Clothes Club

Wieden+Kennedy London and Supermarket Sarah launch charity shoppable window!

London, April 26 2018: Wieden+Kennedy London is teaming up with Supermarket Sarah and The Clothes Club to launch an interactive shoppable window to raise funds for East London St Josephs Hospice which cares for and supports people with serious illnesses.

The public-facing Hanbury Street window will be live from April 26-May 19 so do come see it!

Wieden+Kennedy London 16 Hanbury St London E1 6QR United Kingdom

Supermarket Sarah says 'I'm delighted to have been invited by Wieden+Kennedy London to create a window display for the Clothes Club and for such a great cause. I love the idea of clothes having a story and breathing new life into old clothes. I wanted to create a rather tactile and sculptural feel for the display. Swathes of painted canvas drape down from the three walls behind the window to create a sculptural backdrop of peachy pink, pastel yellow and minty green while colour matching clothes are suspended from the ceiling.

A suspended chair and other props make up the backdrop to create a feeling of the clothes having a life of their own and flying in the air. The feeling is of spring/summer on its way so the theme is summer and fun. Thank you for all the donations from everyone including from brands TK Maxx, New Look, Dorothy Perkins.”

Emily De Groot, founder of The Clothes Club, says 'Its great to collaborate with Supermarket Sarah and Wieden+Kennedy London on their window during Fashion Revolution Week, when there are a 1000 events happening globally. Clothes don’t have to come at the cost of people or the planet. We’re making sure items find a new home through our swaps and avoid landfill by partnering with TRAID.”

Wieden+Kennedy

The Clothes Club

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