May 2015 archive

Wonder Wall Hangings

Jo Waterhouse’s stunning wall is full of her beautiful printed homeware. Jo works from East London Printmakers and Family Tree on Exmouth Market. We love the boldness and scale of her work and how versatile her designs can be around the home.

Jo describes her love for scaling it up  ‘I love working on a large scale and the idea of large multi-functional cloths really appeals to me. I love to always move my house around and having a cloth to hang up is an amazing way to instantly change the feel of a room. The cloths can also be draped over chairs, beds or windows.’

So if you’re looking to spruce up a white wall and are in the need for something unique and handmade then look no further. Jo’s work is available to buy online, just click here to check out her designs.





Supermarket Sarah collaborates with Interactive digital print specialists YR STORE!

Join us tomorrow Wednesday 13th

for our Launch Party @TOPSHOP London Oxford Circus.

For Luc Belaire Cocktails

6pm -8pm

in Personal Shopping Downstairs on Level -1.

Please RSVP for entry

See you there 🙂


Entitled #URBANTROPICANA, the collection is a limited edition Supermarket Sarah range of garments and accessories that will feature Supermarket Sarah’s distinctive palm tree logo across YR STORE tees, leggings, sweatshirts, socks and iPhone cases.


With both YR STORE and Supermarket Sarah based in Hackney, we were inspired to create a collection that combined the idea of beach holidays on sunny, palm-filled beaches to contrast with the urban home of both brands.




Having recently collaborated with Nike, MTV and BAPE, YR STORE have also commanded space on some of the capital’s most desirable shop floors, including Liberty and Selfridges, with their own pop-up stores also appearing on Carnaby Street and at Boxpark.  YR’s specially developed software and high specification digital print process enables customers to create patterns and see them printed onto garments right on the shop floor.  Using YR’s large scale, interactive touch screens, consumers create and customise prints by manipulating colours, adding text, layering foreground elements over existing background designs, or even creating their own completely unique patterns.  This collaboration will see Supermarket Sarah’s exclusively created artwork installed on YR STORE’s interactive touch screens so that Topshop customers can create bespoke patterns and prints.gang

Blossoming from first meeting at a trade show on the future of retail Sarah says, “I was intrigued by YR STORE’s revolutionary live printing retail experience, and our brands seem intrinsically linked through a love of fun online retail experiences.”

Sarah curated a special #URBANTROPICANA wall at YR STORE’s head office in Haggerston which was shot by photographer Adam Laycock and will be available for customers to purchase online, as well as in store at Topshop Oxford Circus.