Supermarket Sarah -Interior Styling

Interior styling by Supermarket Sarah with photographer Jon Aaron Green
The fantastic beach house in Kingsdown Deal, on the Kent coast is now available to rent on airbnb

I just love the peaceful paradise home Alex Bagner and Chris Hicks have created from a former pub and cottage and garage!
I’ve used a mix of modern and vintage. HM Home with personal vintage treasures with a muted calm palette for seaside serenity.
Watch this space for their Hotel! Coming soon to Deal this year!

Wolf and Moon

The newest wall on Supermarket Sarah comes from East London jewellery brand Wolf & Moon.

Their latest release is Collection No. 4 which revolves around themes of marble and metallics combined with geometric stacked shapes. Each line from Wolf & Moon is totally unique and feature interesting mixes of colours, materials and textures. The pieces are each hand made in their Hackney studio and are perfect for adding a modern element to your look!

We had a chat with the brand’s owner and designer Hannah Davis:

How did you start your business?
I had been making jewellery out of odd bits and bobs since I was very young and then when I was 18 I discovered laser cutting – I was hooked forever! I then moved to London to study Fine Art at Goldsmiths and started selling my jewellery at markets on the weekend.  I built up a customer base, opened my online shop and started taking on stockists.  It has all grown from there really!



Where do you take inspiration from when designing your collections?
Travel is a huge part of my inspiration – I think it must be to do with being somewhere completely different, seeing new things for the first time and not having to deal with the normal pressures of everyday life.  I also love experimenting with colour, pattern and textures.

What did you like best about creating a wall for us?
It is always great to curate and lay out all the pieces together.  I do love a bit of product styling!


What’s next for Wolf & Moon?
Well I’m off to Vietnam for 2 weeks, so possibly a new collection later this year with an Asian twist… who knows!


Shop the Wolf & Moon wall now on Supermarket Sarah to pick up some totally unique pieces!

Tokyo Treats!

This weeks featured artist: Megumi Ueda is Tokyo based, and creates jewellery, accessories and one off illustrations in her signature ‘flamboyant rock’ style under the name of Emily Forlani.


What is your main inspiration for your wall?

The mood of a festival; bright colors, the spirit of freedom and peace. I love to party and Emily Forlani was born out of a desire to create items to party with. I couldn’t find enough out there so thats why I decided to start making my own. My style is flamboyant rock and the pieces should lift your spirit into a mood to party!

What do you make and where are you based?

I live in Tokyo now where I spend a lot of my time making gemstone bracelets. I would like to move to London at some stage because, in my opinion, people opening stores there have the best taste 🙂

Cat or dog?

I Love the cat family; tigers, panthers, Lions!


Hand Woven Bracelets with Gemstones £32

Hand Woven Bracelets with Gemstones £32



Paper Covers Rock

We are delighted to welcome Paper Covers Rock to our supermarket this week. If you’re not familiar with Paper Covers Rock work then this is a good place to start as we delve into founder, Rachel Caunts’ design world and find out what motivates her to create her work.



What do you make and where are you based?
Paper Covers Rock is my art and design work. I work with collage and illustration to produce simple and thoughtfully designed cards and prints.
At present I live and work on a wonderful road in North London called Shepherd’s Hill. It connects Archway Road to Crouch End. As the name suggests it is up on a hill and I am lucky enough to live with my boyfriend Adam, on the fifth floor of our building, facing south. Our view makes me happy every day and I enjoy watching it change through the seasons.



How long have you been doing Paper Covers Rock?
I started Paper Covers Rock in 2010. I spent part of that year living in a remote part of the Texas Hill Country. It was the first time I had spent long periods of time completely on my own and I found that structuring my day with jobs and projects prevented me from becoming too lost in my own thoughts. At that time I had started collecting old kaleidoscopes and I began creating collages, using tissue paper, of the colours and patterns that they produced. It was an intricate and rather painstaking process but people seemed to like them and that encouraged me to explore my creative ideas and develop a commercial outlet for them.

What inspires you and why did it make you want to do a wall with us?
With each collection and project, inspiration is drawn from colour, texture and pattern, and how these elements work together to tell a story and create an attractive image. For me, the greatest inspiration comes from simply looking around me and paying attention to my surroundings. The most striking colour combinations can often be found in nature, with different places having their own colour palette. Bodnant Garden in North Wales has become a very special place to me in recent years. Its beauty is magical and fills me with ideas. Also, the combination of a pine forest and a sandy beach is wonderful to me, so I love visiting Holkham beach on the North Norfolk Coast.

What’s your favourite piece on your wall and why?
My favourite piece on my wall is the ‘Rotation I’ print. It is the newest addition to my collection and I like its simplicity. I am such a little perfectionist and I am rarely 100% happy with my work but I feel fairly satisfied with this piece (at the moment!). I find it interesting how people are drawn to different patterns and colour combinations. I received a Japanese Colour Dictionary for Christmas last year that has encouraged this fascination. Every time I produce a new collection of cards, I ask my friends and family for their favourite, and sometimes I can predict their responses, sometimes I can’t. My personal favourites are ‘Forest’ from the Arrow Collection and ‘01Mono’ from the Pie Collection.

How did you find the process of making the wall?
I constructed my Supermarket Sarah wall in our flat with the help of my boyfriend Adam, his imagination and superb attention to detail. My talented friend, Jon, photographed my wall. You can see more of Jon’s stunning photography on his website –
The whole process was really fun and it was bizarre seeing our home transformed into a photographic studio for the day. There was something very rewarding about displaying all of my work in one place and watching Jon take such beautiful, professional photographs of it. I felt really happy and proud of myself, it was nice to see it all come together. After the shoot, we rewarded ourselves with a Sunday roast at our local pub.

What does your wall say about you?
I feel really happy with how accurately my wall reflects both my work and me. I am pleased that we chose to shoot the wall in our flat because that immediately makes it very personal. I also chose to surround my prints and cards with objects from our home that complemented the overall image without detracting from the work. The wall is simple and clean but also has a warm, comfortable quality. I think that is an aesthetic that guides most areas of my life, whether is be my home, clothing or design work.

What are your plans for 2015/16 for Paper Covers Rock?
In the coming year I would like to expand my range of products. I am currently working on a range of prints and cards for children, which I am finding really enjoyable. I also work part time for Sunspel across their five London shops. All their shops seem to be located very close to some of London’s most beautiful book shops – Foyles, Daunts and Lutyens & Rubinstein and I regularly spend my lunch breaks browsing the book stands, gazing at all the beautifully designed book covers. This is definitely an area that I would like to move into at some point, although I’m aware of how hugely competitive it is. We shall see… I’ve never really been someone who makes too many plans, I just like to keep an open mind and see where the road takes me.

Ski holiday or beach holiday?
Just a holiday – anywhere. I don’t mind where, I love trips away. This year we spent a week on the Isle of Wight and it was wonderful. If I had to choose, probably beach, but for walks, as I’m too much of a fidget to ever sunbathe.

Cat or dog?
One day I would like to live by the sea and then it would be lovely to have a dog. It would be wrong not to mention that I have an imaginary snow leopard though (this is a long story that started when I was six years old) so I will have to say cat so as not to offend him.



Botanical Bliss

We launched Essence & Alchemy last week, our first aromatherapy wall full of fresh flowers, calming scents and pure essential oils.

We take a look behind the scenes and ask Lesley, founder of Essence & Alchemy a few questions about how she set up her business.


Wonder Wall 2-026

Wonder Wall 2-054


Why & how did you start your business?

We’ve been renovating our home, a run down 1860s detached stone house with a 70s extension since August 2012. I started making candles not long after we moved in.  I’m not sure why or how it came about but once I started I couldn’t stop.  I became obsessed with creating the best eco-friendly and natural candle that I could make.  I’ve always loved the use of aromatherapy and how it can heal different emotional and physical states.  I’ve been blending essential oils since I was young, whether it was a potion for the oil burner to help me work or aromatherapy bath/body oils. I’m not a big fan of artificial lighting so being able to combine my love of aromatherapy with natural candle-light is my perfect alchemy!

Starting out was quite difficult as we didn’t have any heating and a very basic kitchen with no worktops and an ancient gas cooker.  I used to melt the wax on the stove in a make-shift bain-marie, blend my essential oils on the kitchen table and then pour the candles and pop them in the oven on low so they wouldn’t set too quickly in the cold. It took lots of experimenting.  I came up with Flowers, Roses and Hibernate, Unwind followed with Purify and Tranquility. I started selling at fairs and a few shops via Instagram and the business has grown organically from there.


We love your designs and the packaging is beautiful too, can you tell us a little bit about your inspirations for not only the fragrances but the branding too?

Thank you! I receive a lot of positive comments about my branding which is so rewarding because it’s so personal to me.  I’m from an environmental science background and my initials are LAB so it made sense to start from there.  I wanted the brand to reflect me, who I am and my passions.  The packaging all had to be reusable and the card board tubes made from recycled card.  The design was inspired by retro laboratory glass ware and embossed labelling.  ‘Essence’ because I use natural essences and ‘Alchemy’ because I combine natural materials and transform them into beautiful products.  Each candle has a triangle on the label, which is the alchemical symbol for fire and the atmosphere mists have the symbol for air, so everything links in.

Inspiration for the fragrances comes in different forms, either a scent, a memory, a favourite essential oil or the effect I’d like to achieve. ‘Roses’ was created because we live at Rose Cottage and our garden is full of beautiful ancient roses and their natural perfume is incredible.  I would love to use rose absolute essential oil but it’s too expensive and precious to burn.  I combined 3 rose oils so ‘Roses’ was quite an easy name to come up with! Similarly ‘Flowers’, as it contains ylang-ylang which is known as the Flower of Flowers.


How did you find making your Supermarket Sarah wall? 

It was great fun making the wall.  I knew what style of wall I wanted to create and I was so pleased that my friend and talented photographer Helena Fletcher was there to help.  Helena has a great eye for detail and always gets me and what I want to achieve.

We used the bedroom in the 70s part of the house, which has the exposed stone end wall from the old house.  I knew I wanted to use this room for the wall, so it was all systems go leading up to the day of the shoot. The room was re-plastered and then we painted it white and the oak strip flooring was reclaimed from the dining room and relaid up there by my husband Dan.

All the product shots have been taken by Helena during different stages of the renovation, which I love because they are a reminder of our journey.  Most of the props in the wall shot are salvaged, borrowed or made from reclaimed wood and the flowers were from the garden.


Which product is your favourite on the wall and why?

Oh that’s always a difficult one and changes depending what mood I am but I would have to say the large Purify candle, I love the scent and it clears my head and helps me focus.  I’m pretty busy at the moment so it’s helping me a lot right now.


What are your future plans for Essence and Alchemy?

I’m always designing and testing and there are some new Essence + Alchemy products coming soon. I love collaborating with other makers or organisations for limited editions or bespoke projects. The limited edition Festive candle will be released in November and I’m working on a few other winter and spring products.  I’m moving into a larger workshop in November so I’m very excitedly planning the new laboratory!



Supermarket Sarah ROOM @ John Lewis is now OPEN

Its been an absolute privilege and pleasure working with John Lewis and beside such awesome design talent, Tom Raffield, Timorous Beasties and Antoni and Alison, to create my room in store as part of the fantastic new refurbishment for the Home department at John Lewis.

THANK YOU to all who came by for the Launch yesterday!  If you missed out do not fear – the room is now OPEN until 25th September and will be part of the London Design Week.  Do check it out in store at John Lewis Oxford Street, third floor or shop online at supermarketsarah.comJohnLewis-29JohnLewis-28

Tom Raffield, Timorous Beasties, Antoni and Alison, Sarah Bagner

Tom Raffield, Timorous Beasties, Antoni and Alison, Sarah Bagner





Supermarket Sarah x John Lewis – LAUNCHES TOMORROW !

Supermarket Sarah’s ROOM for John Lewis LAUNCHES TOMORROW Thursday 3rd September featuring our favourite John Lewis products.

The room will be open to the public until 25th September during store open times and will be part of the London Design Festival 

The wall will be live on where you can click to buy!

Please join us at:

John Lewis, Third Floor, 300 Oxford Street

Date: 03.09.15

Time: 6.30pm -9pm


Bags of fun!

Anna Beam lives and works in East London but is originally from Baltimore. She draws on her background in embroidery and fine art to create bold and beautiful homeware and accessories that are carefully constructed by hand, using a mix of traditional ‘slow’ craft techniques and new materials. We just love her Mondrain/Memphis style!

Click on her wall to find out more about her designs and to purchase one of her handmade delights.

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mini plants

mini Triffid sculptures


Pink and grey notebook set £6.50

Perfect Prints!

A chat with Laura Nevill

Can you tell us a little bit about the inspirations behind your prints?

With my most recent prints a lot of the inspiration came from looking at traditional style tattoos.  Although I am yet to get inked myself I love looking at the designs, I use these as a basis to create my own illustrations and I love all the details in the old school traditional style.

Any exciting  plans for the Summer?

I have just got a new job helping out in a litho printing studio which I am really excited about as it’s great to get to see the the product go from an idea to a finished product and to gain more insight into foiling and letterpress.  I expect I will also be enjoying the sunshine, if it sticks around, from a pub garden or two.

What was the most interesting aspect of your Supermarket journey?

I loved creating my wall!  Being able to contextualise my work and see it as a whole collection was really nice.  It was a challenge to find a good spot to photograph and curate a wall without actually putting any nails into my mums newly painted living room wall, but in the end it this gave me a lot more options and I’m really pleased with the final look.

If you could describe Supermarket Sarah in 3 words what would they be?

Original, exciting, yummy!

Who are your favourite designers and why?

I love the work of Malika Favre, it is so different from the type of work I do and the way she uses such simplicity to create such beautiful graphic images amazes me.
I have long been a follower of Ella Masters blog and love her style of illustration and the quotes and imagery she uses.  Her posts are always very positive and have always been helpful when I  felt like I wasn’t getting anywhere, that actually if you just stick at it good things will happen.

Which 3 guests would you invite to your dream dinner party?

I would invite David Hockney because could listen to him for forever taking  about the way he sees the world.  I would also invite and Tyler Blackburn as my date.

Who would you love to see create a Supermarket Sarah wall?

I think it would be great to see a Supermarket Sarah wall from Lazy Oaf.  I am a big fan of their clothes and all their promotional videos are amazing, I think they would create a really colourful fun wall.


check out Laura’s wall here





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